Email marketing is hands down the most potent and effective form of online marketing.
Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can’t even hold the candle to just how effective list marketing can be. It’s easy to see why, survey after survey, marketing firms keep putting email marketing at or near the top of their advertising preferences.
Here are the reasons why.
Through email marketing, you can get in front of the eyeballs of your audience members anytime, anywhere. That’s right. You can be at a beach in the Bahamas somewhere writing an email update. Plug that into your email service provider and your audience, regardless of where they may be in the world and irrespective of what they’re doing, are sure to get your email. After all, most people check their email inboxes. Isn’t that awesome?
This enables you to sell more products. Since you have a de facto relationship with people who voluntarily got on your mailing list, you can keep the conversation going. You don’t get just one bite at the apple in trying to get list members to buy. Every time you send an update, you get a chance to convert some of your audience members into buyers.
Through email, you also get to keep in touch with the needs of your audience. It’s like you’re plugged in to what they need, what they’re looking for, and the problems that they face. After all, that’s the reason why they joined your mailing list in the first place. They’re looking for solutions and answers that your list can provide.
This enables you to keep a steady flow of traffic to your blog or online store.
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